Zappush docs

Capture every shopper action, unify it into one customer profile, and deliver clean server-side conversions to Meta. Set up your store, read your analytics, and keep your ads running.

Zappush is the marketing data platform behind your store. It captures what your shoppers do, builds a single profile for each one, and sends clean, server-side conversions to Meta, so your ads keep optimizing on accurate data even when the browser pixel is blocked or limited.

Everything lives in one dashboard. These docs walk you through it, start to finish.

New here? Start with setup

Get started

Connect your store, install tracking, connect Meta, and confirm conversions are flowing, step by step.

Find your way around

The dashboard

What every screen shows and how to use it: analytics, routes, leads, compliant pages, and ads compliance.

Account & settings

Workspaces and stores, team and roles, billing and plans, notifications, and developer access.

Concepts

How Zappush works, and the handful of terms you will meet along the way.

Reference

The tracking SDK, script options, and the full list of events Zappush captures.