Get started
Go from sign-up to your first conversion reaching Meta. Connect your store, install the tracker, connect Meta, and verify everything is flowing.
This is the fastest path from a new account to clean conversions landing in Meta. Work through it in order. Each step tells you exactly what to do in the dashboard and how to know it worked before you move on.
Shopify stores get full event tracking out of the box, including checkout and
purchase events. All other platforms (GoHighLevel, WordPress, custom sites)
require you to push checkout and purchase events to window.dataLayer yourself.
See the Data layer reference for the exact pushes needed.
Steps 4 and 5 set up a compliant page and a route. They are essential if you advertise Health and Wellness, or any category Meta restricts. If that is not you, go straight from Connect Meta to Verify delivery.
1. Connect your store
Create your account and link Shopify, WooCommerce, or any custom website.
2. Install the tracker
Get events flowing from your store, and confirm the tracker is live.
3. Connect Meta
Add your Pixel ID and Conversions API token, then test the connection.
4. Set up a compliant page
Health & Wellness: host a clean landing page on a fresh domain and verify it with DNS.
5. Create a route
Health & Wellness: tie the compliant page to your store and the pixel that should fire.
6. Verify delivery
Confirm your conversions are reaching Meta, not just firing in the browser.
Zappush docs
Capture every shopper action, unify it into one customer profile, and deliver clean server-side conversions to Meta. Set up your store, read your analytics, and keep your ads running.
Connect your store
Create your Zappush account and connect your store, whether you run on Shopify, WooCommerce, or a custom website.