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Reference

Reference

Technical reference for Zappush: the tracking SDK, script loading options, and the standard events Zappush captures automatically.

Reference material for when you need the exact details: how to send your own events, how the scripts load, and the standard events Zappush tracks out of the box.

SDK

The window.zappush API: send events, manage consent, and read shopper identity.

Data layer

The payload for every ecommerce and lead event, and the contact fields that drive match quality.

Scripts

How the tracker and gate scripts load, and the options they accept.

Standard events

The standard events Zappush captures, and the funnel stage each maps to.

MCP Server

Connect Claude, Cursor, or any AI assistant to your store's analytics.

Why server-side delivery

Why a browser pixel alone loses conversions, and how sending the same events from Zappush's servers recovers the signal your ads need.

SDK

The window.zappush API. Send standard and custom events with the full payload, manage consent, and read shopper identity.