Configure analytics

Configure analytics is where you tell Zappush how to read your store's events. You assign each event to a funnel stage, give it a friendly name, and turn on optional dashboard modules. Get this right once and your funnel and Events screens read cleanly for everyone.

Unlike the analytics dashboards, this is a settings screen, so it has no time range. You will find it in two places under settings, both in the Workspace tier: Settings → Workspace → Tracking for the stage configuration, and Settings → Workspace → Dashboard for the modules.

Event Stage Configuration

This table assigns every event Zappush has seen in your store to a stage in the funnel. Standard events arrive with sensible defaults already applied; you only need to touch this to override a default or to classify a custom event you send.

Each row has four columns:

• Event is the raw event name. Standard events are marked as such, with their default stage noted.
• Stage is where the event belongs in the funnel: Top (early browsing), Engage (intent, like adding to cart), Convert (checkout and purchase), or the dash to leave it unclassified. Unclassified events still get tracked; they just do not appear in the staged funnel views.
• Display name is the friendly label shown on the dashboards instead of the raw event name. Leave it blank to use the default.
• Order is a number that sets where the event sits within the journey. Lower numbers come first. This controls the top-to-bottom order in the funnel and the "Funnel order" sort on the Events screen.

The compliant-page steps, including the automatic redirect that sends shoppers from your compliant page to your store (shown as Compliant redirect (automatic)), are already classified as Top-of-funnel by default, so the funnel reflects the opt-in flow without any setup.

Make your changes, then click Save event stages. A note tells you when you have unsaved changes.

Dashboard Modules

Modules add optional, store-specific funnels to your overview and drop-off analysis. Each module has a toggle; turn it on and a few fields appear so you can wire it to the events in your store. Pick events from the dropdowns, which list the events your store actually sends.

Quiz Funnel

Tracks a quiz from start to completion. This is what powers the Quiz abandonment card in drop-off analysis.

• Start event (required) is the event that fires when a shopper begins the quiz.
• Complete event (required) is the event for finishing or submitting the quiz.
• Bridge event (optional) is a step in between, such as an email submit.
• Label (optional) is the name shown for the module.

Lead Gen Funnel

Tracks a lead-capture flow from the form view to the lead submit.

• Lead view event (required) is the event for viewing the lead form.
• Lead submit event (required) is the event for submitting the lead.
• Bridge event (optional) is an intermediate step.
• Label (optional) is the name shown for the module.

Required fields are marked with an asterisk. Make your changes, then click Save modules.

Where to go next