Orders

The Orders screen is your record of every order in the period, with the customer behind it, what they bought, and where the order came from. Use it to confirm revenue, separate new buyers from repeat ones, and reconcile what your store reports against what your pixel tracked.

Orders uses the shared time range selector. The metrics and table both refresh to match the period you pick.

The KPI strip

Four cards in the header.

• Total Revenue is the order value across the period. The hint shows the order count.
• Conversions is the number of completed purchases.
• Avg Order Value is revenue divided by the number of orders.
• Time to Purchase is the median time from a shopper's first visit to their order. It is shown in the largest sensible unit (minutes, hours, or days). A median is used, not an average, so one slow buyer does not skew it. A short time to purchase points to strong intent; a long one means buyers research before they commit.

The orders table

One row per order. Columns:

• Customer shows the customer's name (or email), their avatar, and a badge marking them as New (first-time) or, for a repeat buyer, their order number such as "#3". Hover the badge for the full label.
• Order is the order or transaction identifier.
• Products shows the first product's image and title with the total quantity, and a "+N more" note when the order has additional items.
• Total is the net amount the customer paid. If part of the order was refunded, the refunded amount appears beneath it; hover to see the gross total.
• Status carries up to two badges: a financial status (Paid, Pending, Authorized, Partially paid, Refunded, Partial refund, or Voided) and a fulfillment status (Fulfilled, Partial, Unfulfilled, or Restocked).
• Date is when the order was placed, shown relative to now.

Filtering and search

Two segmented filters and a search box sit above the table:

• Source narrows to All, Shopify (synced from your store), Pixel (tracked by your pixel), or API (sent through your server API). Comparing these is how you check that your tracking matches your store of record.
• Customer type narrows to All customers, New, or Repeat.
• Search finds an order by order number, email, name, or transaction ID.

Click any row to open the full order, including line items, addresses, refunds, and how the order was attributed.

Where to go next