Sessions
Understand visitor volume over time in Zappush, plus where your traffic comes from, the countries it lands from, and the devices shoppers use.
The Sessions screen is about visits: how many people came, how that volume moved over time, and how they discovered your store. Use it to judge traffic quality and to see which channels, places, and devices are worth your spend.
Sessions shares the time range selector and the Compare toggle with the rest of analytics. Compare overlays the previous period on the chart and adds change badges to the metrics.
The KPI strip
A row of metrics across the header.
- Visitors is the number of unique people who visited in the period.
- Revenue is the total order value from those sessions.
- Conv. Rate is the share of sessions that converted to a purchase.
- Rev / Visitor is revenue divided by visitors, a quick read on how much each visit is worth.
- Opt-in Rate is the share of compliant-page visitors who continued to your brand store.
- Avg Duration is the average length of a session.
- Unique Events is the number of distinct event types fired across sessions.
Visitors and Revenue double as toggles for the chart below: click either to add or remove it from the graph.
Over time
A chart of the period. Two controls sit in its header:
- A metric switch between Visitors and Revenue.
- A granularity switch between Hourly and Daily. Hourly is available for ranges up to 7 days; on longer ranges it is disabled and the chart shows days.
The most recent bucket is drawn as a dashed "in progress" line, because it is not finished yet, so do not read a half-finished day or hour as a drop. With Compare on, the previous period appears as a faint dashed line for reference.
Traffic sources
A panel with tabs for slicing where visitors came from:
- Channel groups traffic into buckets like Paid Search, Paid Social, Organic Search, Organic Social, Email, Referral, and Direct. Paid clicks from Google and the social networks are recognized as paid, so your ad spend shows up in the right bucket instead of hiding inside direct or referral. AI breaks out visitors who arrived from an AI assistant such as ChatGPT, so you can watch that channel grow. Unassigned is its own bucket for visits that came in without an identifiable source, kept separate from Direct so a genuine type-in or bookmark visit is not confused with traffic you could not place.
- Referrer shows the actual sites that linked to you.
- Source, Medium, and Campaign read your UTM tags, so you can see exactly which campaign or placement drove the traffic.
This is where you confirm your ad traffic is arriving the way you expect and which campaigns are pulling their weight.
Geography
Tabs for Country, Region, and City, each with a flag and a count. Use it to confirm your ads are reaching the places you are targeting and to spot unexpected traffic from regions you do not ship to.
Devices
Tabs for Device (mobile, desktop, tablet), Browser, and OS. Most Health and Wellness traffic from Meta is mobile; if your store underperforms on mobile, this is where it shows up.
Pages
Tabs for Hostname, Page, and Entry Page.
- Hostname splits views between your compliant and brand domains, labeling each row.
- Page ranks the individual pages people viewed.
- Entry Page ranks the pages where sessions began, so you can see which landing pages and ads are pulling people in.
Every breakdown panel sorts by volume with a share bar per row. Read the top few rows first, they almost always account for most of your traffic.
Where to go next
Events
See every action Zappush tracks in your store, how often each fires, how well it converts, and how much revenue it earns, all in one breakdown.
Shoppers
See your audience in Zappush split into visitors, users, and customers, track how shoppers get identified across sessions, and browse the full roster.