Connect Meta

Connecting Meta is what lets Zappush deliver your conversions server-side. Connect with your Facebook login, or add your Pixel ID and Conversions API access token manually. Then, if you advertise a restricted category, allowlist your compliant domain.

1. Open Meta in the dashboard

In the sidebar, open Connections → Destinations → Meta. This is where every Meta pixel on your store lives.

2. Connect with Facebook

Click Continue with Facebook and sign in to Meta. Zappush finds your pixel, connects it, and sends a test event automatically. If your account has more than one pixel, pick the one to connect. A confirmation appears once the pixel is connected and it shows up in your list, with no tokens to copy. You can skip straight to allowlisting your domain.

The automatic connect couldn't finish? Click Add integration and follow the steps below.

3. Add your Pixel ID

Your Pixel ID (Meta also calls it a Dataset ID) is the 10 to 20 digit number that identifies your pixel.

• Find it in Meta Events Manager → Data Sources → your pixel → Settings.
• Paste it into the Pixel ID / Dataset ID field.

4. Add your Conversions API access token

This token lets Zappush send conversions to your pixel from our servers. It starts with EAA.

To generate it in Meta:

1. Open Events Manager.
2. Select the dataset that matches the Pixel ID you entered above.
3. Click Settings.
4. Scroll to Conversions API and choose Set up with Dataset Quality API (Recommended).
5. Click Generate Access Token.
6. Under the dataset dropdown, pick the same dataset again.
7. Generate the token and copy it.

Paste it into the Conversions API Access Token field. If you copied a label like Access Token: along with it, remove that prefix.

5. Save and test the connection

1. Save the pixel. It appears in your pixels list under Connections → Destinations → Meta.
2. Open the pixel and go to its Test & activity section.
3. Send a test event from there. A successful result confirms your conversions will be delivered to Meta.

If the test fails, the result shows the exact error from Meta. The usual fixes are: regenerate the access token if it expired, confirm the Pixel ID matches your pixel in Events Manager, and make sure the token has permission for that pixel.

6. Allowlist your domain in Meta

If you advertise with a compliant page, Meta needs that domain added to your Business Manager allowlist so your ads can point to it without getting blocked. It takes about a minute.

1. Open Meta Business Settings.
2. Go to Brand Safety and Suitability, then Domains.
3. Click Add, paste your compliant domain, and verify it.

Zappush reminds you to do this right after a successful test, and shows the exact domain to copy.

Meta lists the domain as unverified until verification completes. Once it passes, the domain shows as Verified and your ads can point to it.

7. Turn off Meta's automatic page and product details

Meta can add its own details on top of what you send. In Events Manager, the setting Automatically include more detailed page and product info uses AI to read your website and send extra data with your pixel events: basic page info, media, business location and contact information, content classification, authorship, and product identification and attributes.

1. Open Events Manager and select the dataset that matches your Pixel ID.
2. Click Settings.
3. Under Meta Pixel settings, find Automatically include more detailed page and product info.
4. Switch it off.

The screenshot shows the setting turned on. You want it off.

To keep the setting on but send less, click Manage website and product details and turn off the data types you do not want.

You'll know it worked when

The pixel shows as Active in your pixels list at Connections → Destinations → Meta.

Next: advertising Health and Wellness? Set up a compliant page. Otherwise, jump to verify delivery.